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Social Media Marketing Essentials


Learn how to reach your audience and strengthen your brand using social media. 

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NEXT INTAKE On campus: Southport Start date: 04 Oct 2022 Duration: 5 weeks
Full Fee

Course overview

Learn how to reach your audience and strengthen your brand using social media.

This micro-credential offers an introduction to understanding your business and potential customers. Starting with an introduction to the basic concepts of understanding the “marketing mix” and how that relates to you. We will then focus on understanding who your target markets are, how they think and how this affects your approach. 

There is more to being successful than having a product and advertising it. During these sessions we will break down the 7 main components that all play a part in your success.

Once we have the understanding of these elements, we will discuss the basics of traditional forms of promotions as well touch on your digital strategy. We will bring this marketing section together with a focus on Online Promotions and Social Media and how this can be used to support your overall marketing strategy.

This course is delivered via Zoom in real time with a facilitator.  Lessons are not recorded.  Lessons are as per the timetable.

Course outcome:

Statement of Participation

Micro-credential qualification

Micro-credentials are short, bite-sized courses focused on industry-specific skills. Developed with industry in mind, they allow busy professionals to keep their skills up to date with the latest trends and technologies in their industry.

Industry-recognised skills

When you successfully complete a micro-credential course, you'll receive a digital badge that you can display on your online portfolio and resume. Stand out to potential employers with an industry-recognised qualification that's highly valued within today's professional landscape.

Ways to study
04 Oct 2022
5 weeks
Part time 1 day per week
Mixed mode
  • Subsidised: $0
  • Full fee: $150

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Social Media Marketing Essentials (MCC00002)

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Social Media Marketing Essentials

Payment Options

How can I pay for this course?

No matter what your circumstances, TAFE Queensland has a payment option to suit you. If you are unsure of what’s right for you, get in touch. We’re here to help. 

Payment plan

If you have difficulty paying for the full cost of a course upfront, you may be eligible for a payment plan.

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Upfront payment

This may be the full fee for the course, or the student contribution amount if you are eligible for a subsidy or concession.

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Important Information

Read this before applying

Entry requirements

There are no formal entry requirements for this course.

Selection criteria

You will need to be a Queensland resident; aged 15 years or over who is no longer at school; is an Australian or New Zealand citizen or Australian permanent resident (including humanitarian entrants), or a temporary resident with the necessary visa and work permits on the pathway to permanent residency, and does not work for TAFE or any other Federal, State or Local government agency.

Resources required

In order to successfully complete your online studies via Zoom, you will require:

  • a personal computer or laptop to participate actively in the course. The computer must have speakers, a microphone and internet access (webcam optional);
  • a quiet and ergonomically correct work area to participate active in the course with little or no distractions; and
  • a pen and paper for taking notes.

You will receive by email a Zoom meeting link in the days leading up to your first lesson (this will not be provided at enrolment).

Please note that you do not need a Zoom app or licence to attend the lessons, you can join using the URL (web link) the teacher provides you, if you prefer.

Need to know

For privacy reasons - Online lessons are not to be recorded or photographed by attendees and sessions are not to be shared on any other platform. 
Online lessons are also not recorded by facilitators.


University pathways

If you want to go on to further study at university, TAFE Queensland has a pathway option to get you there. In many cases, completing one of our diplomas may give you a full year of credit towards a degree with one of our partner universities.

Learn more about University Pathways

  • James Cook University
  • Southern Cross University
  • University of Canberra
  • Griffith University
  • Queensland University of Technology
  • Federation University
  • University of Southern Queensland

How to Apply

Direct application

If you're ready to get started, simply hit the Apply Now button on your preferred course information page and get your application underway online. 

Course Disclaimer

All information was accurate at time of publication, however TAFE policies, tuition fees and course content is subject to change without notice. Course commencement is dependent on sufficient enrolment numbers. Timetable information is subject to change prior to commencement and/or during the duration of your course.